Our purpose is to promote and preserve the culture and heritage of Mexico by bringing an authentic tequila experience to the market. We are committed to creating a sustainable business that positively impacts our communities by providing job opportunities for workers in Mexico and our immigrant community in the United States, particularly our Latino community.
To achieve our purpose and vision, we have a vertical integration business model that allows us to control the entire production process from the agave fields in Mexico to the bottle on the shelf in the United States. This ensures the quality of our product and enables us to provide fair wages and working conditions for our workers in Mexico.
We believe that a successful business should not only focus on profit but also create value for all stakeholders, including consumers, employees, suppliers, government, communities, investors, and shareholders. As part of our commitment to creating a social impact, we partner with organizations to empower minorities and create opportunities for youth.
We believe that our tequila brand represents our heritage and our goal is to promote and preserve our culture while creating a sustainable business that positively impacts our communities.
