Shofer, the Armenian word for “chauffeur,” features the emblematic Soviet-era Lada car, used near-exclusively by the country’s cabbies. Like in many countries, these drivers are a lively bunch: equal parts welcoming, efficient, boisterous, and opinionated. They take pride in showing newcomers the richness of their homeland, and in facilitating everyday life in Armenia’s towns and cities. Like the Shofers, our wines are made to transport adventurous spirits to regions unknown and to celebrate the new and memorable.
Shofer Rosé is firmly rooted in ancient wine-making heritage but, like our travelers, remains highly evolved with a fresh perspective in approach and taste. Shofer doesn’t take itself too seriously, and neither should you.
